Hi, I’m Victoria.
I spent 10 fantastic years at Greene King as Event Manager and proud Beer Ambassador. Events and campaigns included; CAMRA’s Great British Beer Festival, BBC Good Food Show, Sport of Kings (Newmarket, Newbury and Haydock), GK Rose & Crown Bar at Twickenham and GK Public Housewives.
Embracing my passion for social media I founded Lady V’s PR, specialising in delivering online strategies and campaigns on behalf of the drinks industry. Clients included; Old Speckled Hen, Spirit Group, SodaStream, Thwaites and St Peter’s.
I joined the Stamford Living team in 2016 writing reviews about local pubs in Lincolnshire and Rutland, and now in addition, write my own page Victoria’s Social scene where I cover local events, attractions and of course the Great British local! I also manage the magazines online presence incorporating #ThrowbackThursday with weekly historic photographs of the beautiful Stamford area.
I have always been passionate about connecting people and ideas. Working on behalf of clients, I connect their product or service to their desired audience by making it as visible as possible, enabling the right people to see their message and recall their brand.
ROI (return on investment) is crucial to any business. Social media optimisation is about adding value to a marketing/content strategy by creating natural, relevant and engaging content. My analytical reporting provides data to measure against your KPIs (key performance indicators) to ensure your objectives are being met.
Ultimately the aim is to grow your conversion rate by turning your online browsers into buyers. This is implemented and monitored through targeted content marketing activities and campaigns. Regardless of budget, it is always possible to get people to engage and pay attention to your message.